YouTube is working on a new ad format to improve the user experience. This new format includes the picture-in-picture (PIP) feature, which will allow ads to be watched with fewer interruptions. Read more about YouTube’s ad policies and this new format.
YouTube plans to solve the ad problem with Picture-in-Picture
YouTube has started testing a new ad format with a select group of users. This new format will use picture-in-picture (PIP) for ads that appear in the middle of video content. With this feature, ads will play while users continue to watch the videos they are watching in a small window. In this way, interruptions caused by ads will be minimized.
There is no detailed information about this new format yet. However, two possibilities are being considered: Either the ads will play full screen while the content continues to be watched on a small screen, or the content will remain full screen while the ads are watched in a small window. Either way, the aim is to improve the user experience and make ads less intrusive.
The new PIP format will be available in YouTube’s “Monetization” settings and creators will be able to use this option. The feature will be available to some users on mobile and desktop devices in the coming months.
This new step by YouTube can also be seen as an effort to soften the platform’s strict stance on advertising policy. It had recently taken drastic measures such as stopping video streaming for users using ad-blockers. Users had to whitelist YouTube or disable their ad-blockers to get their content back. After three warnings, users were blocked from watching videos altogether.
YouTube’s new ad format is seen as an important step towards improving the user experience. Thanks to this new format, ads will be watched with fewer interruptions and users will be able to continue watching their content. What do you think about this new ad format? Don’t forget to share your thoughts with us in the comments section below!
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